The World: Singapore - Iris to handle Tiger Beer sponsorship campaigns

Asia-Pacific Breweries has appointed Iris to handle the regional sponsorship campaigns for its Tiger Beer brand.

Iris won the brief after a pitch against DDB, G2 and Saatchi & Saatchi. It will now develop integrated campaigns to support the brand's sponsorship activity across a number of Asian markets.

Craig Mapleston, the managing director of Iris Singapore, said: "Tiger is one of the strongest brands in the region and this is testimony to our depth in consumer understanding and our vision of how to further develop Tiger's sponsorship initiatives."

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