He will also take the title of creative integrator, giving him a key role in developing the network's creative offering throughout the region, as well as running the Singapore agency's 70-strong creative department.
John Merrifield, the creative-at-large for TBWA\Asia Pacific, said: "I can't think of anyone in the region who has bridged the divide better. He knows analogue. He knows digital. He's produced world-class work in both with equal vigour."