The World: Singapore - KFC hangs on to BBDO and Ogilvy & Mather

QSR brands, the owner of KFC and Pizza Hut in Singapore and Malaysia, has rehired its incumbents, BBDO Singapore and Ogilvy & Mather Malaysia, following a review that included McCann Erickson. BBDO Singapore handles KFC in both markets and Pizza Hut in Singapore, while Ogilvy works on Pizza Hut in Malaysia. The company has also decided to stick with its existing media agencies, MindShare and Carat.

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