The World: Singapore - M&C Saatchi sees off four to land VW account

Volkswagen Singapore has awarded its creative account to M&C Saatchi after a pitch involving four undisclosed agencies.

Omnicom's DDB is the globally aligned incumbent on the business. The network declined to say whether or not it was involved in the pitch.

Meanwhile, the Singapore-based airline SilkAir is believed to have shortlisted six agencies to contest its $1 million account.

Ogilvy & Mather, the incumbent, will line up against Grey, BatesAsia, Saatchi & Saatchi, Young & Rubicam and JWT.

SilkAir, a subsidiary of Singapore Airlines, operates scheduled services from Singapore to 26 cities in South-East Asia, South Asia and China.