The World: Singapore - McDonald's £10m business switched to DDB

Just days after ending its 15-year relationship with Leo Burnett in Singapore, McDonald's has handed its entire creative business in the city to DDB.

The regional business is estimated to be worth around £10 million.

DDB is the fast-food chain's other major agency of record in the region alongside Leo Burnett. The shift came after the Omnicom agency began handling project work for McDonald's in January of this year.

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