Nestle has consolidated its entire business for Singapore into McCann Erickson, after a review that included Ogilvy & Mather, its fellow incumbent on the business.
The realignment is thought to be the first time Nestle has pooled creative work into a single agency in Asia.
McCann, which already handles Nescafe, gains Milo - Nestle's most heavily advertised brand in Singapore - from O&M, as well as the confectionary business from JWT, which was not invited to pitch.
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