The World: Singapore - Nestle moves all ad business into McCann

Nestle has consolidated its entire business for Singapore into McCann Erickson, after a review that included Ogilvy & Mather, its fellow incumbent on the business.

The realignment is thought to be the first time Nestle has pooled creative work into a single agency in Asia.

McCann, which already handles Nescafe, gains Milo - Nestle's most heavily advertised brand in Singapore - from O&M, as well as the confectionary business from JWT, which was not invited to pitch.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content