The World: Singapore - Nokia gears up for $100m Asia-Pacific review

Nokia has begun holding talks with media agencies as it gears up for a potential review of its Asia-Pacific media duties.

Nokia is one of the biggest-spending companies in Asia-Pacific, investing $100 million annually. Its media buying and planning is run by ZenithOptimedia.

Nokia divides the region into Greater China and South-East Asia-Pacific, and may be considering appointing separate agencies to handle the two briefs.