The World: Singapore - O&M triumphs in £10m Coca-Cola Asia pitch

Ogilvy & Mather Singapore has beaten M&C Saatchi to the Coca-Cola creative account for South-East Asia and India.

The agency only joined the pitch for the £10 million business in the final round following an invitation by the soft-drinks manufacturer.

The account will be run out of the agency's Singapore office , which will produce work for markets in Malaysia, Indonesia, Thailand, the Philippines, Indochina and India.

O&M's regional business director, Michael Borelli, will run the account while the executive creative director, Sonal Dabral, will handle the creative duties.

The first round of pitches included M&C Saatchi, Bartle Bogle Hegarty, McCann Erickson and Lowe.