The World: Singapore - Optimedia picks up $4m L'Oreal luxury brands

Optimedia has picked up L'Oreal Singapore's $4 million luxury brands media planning and buying account without a pitch. Optimedia will now handle media for brands including Lancome and Biotherm.

The move comes as the company reviews its global media arrangements and sees L'Oreal Singapore consolidating its business into Optimedia. It already handles media for L'Oreal's professional products division and active cosmetics, which it picked up last month. The agency also won the $7 million consumer products brief last summer.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content


Five steps to smashing that interview


Future favours the brave