The World: Singapore - Pitch process sees agencies abandon OCBC bank

A creative pitch for Singapore's OCBC bank has descended into farce with every competing agency, including the Young & Rubicam incumbent, having withdrawn.

Bates 141, 10AM Communications, BBDO and McCann Erickson have all pulled out without explanation.

However, agencies have voiced their dissatisfaction at the way the pitch has been run, with one source describing the process as "amateurish".

Competing agencies were said to have been given just 40 minutes to present two campaigns as well as their credentials.

OCBC was not available for comment.