The World: Singapore - Publicis and Bates 141 battle for Remy Martin

Remy Martin has shortlisted Publicis and Bates 141 to pitch for its pan-Asian creative account.

The French Cognac manufacturer, which has recorded significant market growth in Asia in recent years, is looking to raise its competitiveness in the market against fast-growing rivals Hennessy and Chivas.

The brand already works with Bates 141 on its creative account in China, which is the largest of Remy Martin's Asian markets.

In February, it also called a pitch to find an agency to handle its sales promotion and PR business in China.


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