The World: Singapore - Saatchis' creative head poached by TBWA

TBWA\Tequila has poached Saatchi & Saatchi's Pei Pei Ng to take creative command of its newly acquired $60 million global Singapore Airlines brief.

Ng, currently the regional senior creative group head at Saatchis in Singapore, will start her new job at the beginning of October.

Her appointment follows TBWA's capture of the business in a final pitch against Publicis and DDB.

The TBWA\Tequila Singapore creative chief, Graham Kelly, said: "Ng has proved herself with a heritage of great work."