Fredrik Sarnblad has left his role as regional creative planner at Y&R to become the planning director at TBWA Singapore.
Sarnblad will begin his tenure at the Omnicom agency by focusing on its two big wins this year, Singapore Airlines and Resorts World Sentosa.
He will report to TBWA\Tequila's managing partner, Robin Nayak. Sarnblad leaves Y&R almost three years after joining the agency. Before that, he ran his own brand planning shop, called Monkey Spank.
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