The World: Singapore - SingTel seeks ad agency for £20m account

SingTel, one of Asia's leading telecoms groups, is reviewing the creative assignment on its $20 million account currently held by Young & Rubicam. The agency has been invited to repitch.

Sherie Ng, SingTel's director of brand experience, said: "The decision to embark on a creative agency search process was made to secure the best services available in the global marketplace for our future business needs."

She added that the company's expanding business portfolio and changes in the media landscape had influenced the move to review.

SingTel's international network provides direct connections from Singapore to 100 countries, and it operates a pan-Asian chain of data centres. It employs 20,000 people and has an annual turnover of $8.4 billion.

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