The World: Singapore - SingTel shortlists three for review's next stage
SingTel, Singapore's largest telecommunications company, has shortlisted MediaCom, Starcom and Mediaedge:cia, the incumbent on the account, for the second phase of its media agency review. SingTel first called a review of the account in June as part of a periodic review of its agency roster.
The three shortlisted agencies will be briefed in August on the next
stage, with an appointment due in October.
SingTel currently holds around 45 per cent of the mobile market in
Singapore, with 2.94 million subscribers. The company is Singapore's
exclusive distributor of Apple iPhone 3GS handsets.