The World: Singapore - Soon to manage Iris digital across Asia-Pacific

Iris has appointed the XM Asia-Pacific managing director, Paul Soon, as the managing director of its digital operation across the Asia-Pacific region.

Soon will be responsible for spearheading Iris' digital operations across its Singapore, India and Sydney offices, as well as helping with the planned launch of offices in Dubai, China and Indonesia later this year.

Soon began his career by co-founding the Singapore arm of AKQA, taking on the role of strategy marketing director. He then worked for Saatchi & Saatchi and Arc Worldwide, before joining XM Asia-Pacific in 2006.