Standard Chartered Bank has appointed Tequila\TBWA as its global advertising agency following a three-month pitch process. The agency will set up a global team in Singapore to handle the strategic and creative global account, which spans 30 countries across three regions.
The bank has, however, been criticised by agencies involved in the pitch.
Both BBDO and Publicis Worldwide have accused the bank of poor communication and of conducting what the BBDO Asia vice-chairman, Tom Kao, called an "unprofessional" pitch process. "It led the agencies to work on a lot of things without telling the agencies what to expect," he said.
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