The World: Singapore - Toshiba drafts in BatesAsia for printer push

BatesAsia 141 Singapore has won a three-way pitch to develop a campaign for Toshiba's e-Studio range of printers in the Middle East.

The agency will raise the profile of the brand in the region, which is currently dominated by Fuji Xerox, Canon, Ricoh and Sharp.

The account will be run out of Singapore, Toshiba's headquarters for Asia-Pacific and the Middle East.

Separately, DDB has been picked to handle the launch of the shopping mall Ion Orchard. DDB was given the nod ahead of TBWA\Tequila, McCann Erickson, the local agency Asylum and two other undisclosed shops.

Ion Orchard is part of a retail and residential development located in the centre of Singapore's upscale retail district, Orchard Road.


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content