The World: Singapore - Tribal DDB and PHD win Uniqlo creative and media

Uniqlo, the Japanese casual wear brand, has appointed Tribal DDB as its creative agency and PHD as its media agency in Singapore, as the company launches its first stores in South-East Asia.

Tribal won the business following a competitive pitch against undisclosed agencies, and will now spearhead the clothing brand's integrated marketing, with an extra focus on digital marketing.

A spokeswoman said that the agency was awarded the account thanks to its "strong fashion retail experience".

Uniqlo Singapore, a joint venture between Wing Tai Retail and Fast Retailing, is the brand's fourth base in Asia, following China, Hong Kong and South Korea.