The World: Singapore - WPP's Added Value acquires stake in Saffron Hill

Added Value, the WPP-owned brand development and marketing insight network, has acquired a 51 per cent stake in the research house Saffron Hill.

The company, which has two offices (Saffron Hill Research Pte in Singapore and Saffron Hill Philippines), employs 38 staff and works with clients such as BAT, Epson, Johnson & Johnson, Microsoft, Nokia and Singtel.

Its unaudited revenues for the year ending 31 December 2008 were £1.85 million with gross assets of £590,000 for the same period.