The World: Singapore - Y&R resigns Sony in Asia-Pacific over LG conflict

Young & Rubicam has resigned its Sony Electronics business in the Asia-Pacific region because of conflict concerns over its newly won global LG account.

Sony, which awarded the business to Y&R in the middle of 2006, confirmed it would be calling a pitch.

Y&R won the assignment in competition with TBWA, BatesAsia and 10AM Communications. It subsequently produced a range of work under the theme of "feel".

A Y&R source said: "It was a showcase for us in Asia, but it was a problem for LG, and it is a much larger piece of business in Asia-Pacific."

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