The World: St Louis - Anheuser-Busch unveils controversial beer ads

Anheuser-Busch is courting controversy with new television commercials that tout beer over spirits as the alcoholic drink of choice.

One of the spots features a woman waking up in the bedroom of a hairy-chested man in a bathrobe who invites her to "come here and nibble me".

Both spots warn viewers to "minimise the surprise. Stick with beer."

The Distilled Spirits Council of the US is countering Anheuser-Busch's "Here's to beer" initiative with web postings and literature that warns: "It's not what you drink, but how much you drink that counts."

Bob Lachky, Anheuser-Busch's chief creative officer, said it had not yet been decided if the ads would be screened.