The World: Stockholm - DDB appointed lead creative agency on Telia

Telia, Sweden's largest telecom and internet service provider, has appointed DDB Stockholm as its lead creative agency, following a pitch against the incumbent, McCann.

Telia is the largest advertiser in Sweden in terms of adspend, and is also active in a number of other European countries, such as Finland, Denmark and Norway.

Josefin Lundmark, the managing director of Telia, said: "We have great confidence in DDB and its idea of how to highlight our message and value propositions through the line."

Niclas Melin, the chief executive of DDB Stockholm, said: "This win was achieved thanks to the chemistry and energy that the team brought to the meetings."