The World: Stockholm - Initiative appoints Urban Hilding chief executive

Initiative Universal Media Sweden has appointed Urban Hilding (pictured) as chief executive.

Hilding will also take the position of regional director for the Nordics and report directly to Dirk Wiedenmann and Jerry Hill, the joint Initiative chiefs for Europe, the Middle East and Africa.

He joins the agency after 13 years at Dagens Nyheter, Sweden's largest daily newspaper. Since 2000, he held the position of director of sales and led an ad department of more than 100.

Urban said: "I'm very pleased to be joining Initiative and look forward to working with the staff and the clients and being a part of further developing the agency's business."