The World: Stockholm - JWT sets up shop in Sweden under licence

JWT is expanding in the Nordic region by opening a shop in Stockholm.

The agency will operate under licence and will be run by the two founding partners, Jacob de Geer and Olle Nordell. It will launch with a staff of four, but the partners have plans to increase the number of staff.

The agency will work closely with JWT's Copenhagen affiliate Halbye Kaag & Partners, which was formed in 2003 following the merger of Halbye Kaag & Partners and JWT Copenhagen.

The agency's initial client list will include Samsung, the Kraft brands Philadelphia and O'Boy, and the Swedish bathroom manufacturer Gustavsberg.