The World: Sydney - Aboriginal employment group launches ad campaign

Aboriginal Employment Strategy, an Aboriginal-managed, not-for-profit employment organisation, is hoping to increase Aboriginal traineeship and employment opportunities within corporate Australia with its first-ever national advertising campaign.

The organisation, which has been running for 11 years, will use the campaign to highlight its existing partnerships with large Australian companies, including ANZ, Commonwealth Bank of Australia and Sydney City Council.

The campaign, which was created by Brighton Road Marketing, will include a number of full-page ads to be published in the national press.