The World: Sydney - Adidas Australia aligns with global network

Adidas Australia has aligned its AUS$6 million above-the-line account into Whybin\TBWA out of Smart.

The agency will develop all of the company's communications strategy in the region. Its first work will appear early next year.

Tim Jackson, the Adidas Australia marketing director, said: "We see real opportunities in aligning our local agency with Adidas' global network, TBWA."

Media will continue to be handled by the company's global agency, Carat.