The World: Sydney - Advertisers sign up to new healthy eating ad code

A number of Australia's biggest advertisers have agreed to a new voluntary code that is designed to limit junk-food advertising to children and promote healthy eating.

Members of the Australian Food and Grocery Council, which includes brands such as Cadbury Schweppes and Kellogg's Australia, agreed to the plan in reaction to proposals made by the Australian Communications and Media Authority's Children's Television Standards review.

The move is thought to be a bid to head off any future bans that the ACMA may propose on junk-food advertising.