The World: Sydney - Agencies line up to vie for Freeview creative account

Freeview, the digital television platform, has called a pitch for its creative account in Australia.

M&C Saatchi, 303, McCann Worldgroup, Banjo and Razor Group & US have been invited to pitch for the business, with a result due by 20 March.

The successful agency will launch a creative campaign in April, to complement a 60-second teaser that was aired in November last year, which promoted the launch of the FTA consortium.

The consortium, which consists of five high-definition and ten standard-definition channels, have committed an estimated $50 million in donated airtime to promote the campaign.