The World: Sydney - Australian Govt calls $20 million branding pitch

The Australian Federal Government has shortlisted George Patterson Y&R, M&C Saatchi, Sapient Nitro and STW Group to pitch for a new AUS$20 million initiative to help rebuild Brand Australia.

More than 60 shops initially declared interest in pitching for the business, which will see an agency reposition Australia's image in order to help it improve global trade relations and encourage investment and education opportunities in the country.