The World: Sydney - Australian Govt calls $20 million branding pitch

The Australian Federal Government has shortlisted George Patterson Y&R, M&C Saatchi, Sapient Nitro and STW Group to pitch for a new AUS$20 million initiative to help rebuild Brand Australia.

More than 60 shops initially declared interest in pitching for the business, which will see an agency reposition Australia's image in order to help it improve global trade relations and encourage investment and education opportunities in the country.


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content