The World: Sydney - Ban on junk-food ads might be counterproductive

Banning the advertising of unhealthy food to children would be ineffective and may increase consumption rather than decrease it, according to research by the Foundation for Advertising Research.

In October, the government's Preventative Health Taskforce proposed the removal of ads for unhealthy foods from TV between 6am and 9pm.

But research has shown that a ban would stifle the innovation and introduction of "heathier-for-you" food options for Australian consumers.

Glen Wiggs, FAR's director, said: "A ban would skew the market with no benefits to consumers, or to the argument that some foods and beverages are bad for their health."