The World: Sydney - BBC investigates how to bring video to 3G mobiles

BBC Worldwide is holding talks with Australian media companies about bringing full-length video content to mobiles, with a view to extending its reach into the Australian market.

Peter Mercier, BBC Worldwide's head of sales and business development, said in Sydney that he had been in discussions with a number of carriers about how the corporation could bring its successful exports such as Little Britain and Dr Who to mobiles with 3G technology in Australia.