The review has been called as part of a statutory policy that sees BMW review its agency arrangements every five years.
Badjar Ogilvy is the lead creative agency on the BMW roster. The brand also works with the digital and CRM agency VI, as well as the retail agency Wagner Business Development.
Tom Noble, the general manager of marketing at BMW Group Australia, is leading the pitch. A shortlist will be drawn up in November, and an appointment is expected early in the new year.