The World: Sydney - The Brandshop picks up Grazia's Australian launch

ACP, the Australian magazine publisher, has picked The Brandshop to handle the launch of Grazia into the country.

The agency was chosen ahead of Naked, Whybin\TBWA and Singleton Ogilvy & Mather.

Grazia, scheduled to launch later this year, will be Australia's first women's glossy weekly magazine.

Matt Dominello, ACP's marketing director for women's lifestyle, said: "It was a very competitive pitch process with four first-class agencies. The Brandshop showed a great understanding of the Grazia brand positioning."