The World: Sydney - BWM picks up $12m creative account for Simplot

BWM has picked up the $12 million creative account for Simplot, which includes the Birds Eye, Edgell and I&J brands.

The agency won the business following a six-way pitch against Whybin\TBWA, the incumbent, Cummins Nitro, Grey, Clemenger BBDO and McCann WorldGroup.

The win comes after the agency was added to the Sanitarium roster in November last year, working on its So Good, Up and Go, and Energise brands.