The World: Sydney - Disney slams 'Snow White' parody for Jamieson

Jamieson's Raspberry Ale, the alcoholic drink brand, has come under fire from Walt Disney after it released a controversial ad campaign parodying the company's "Snow White" character.

The campaign, created by The Foundry, featured a character called "Ho White", who was shown lying in bed alongside seven dwarfs, who have names such as Randy, Smarmy, Ugly and Filthy.

Ho White is also shown smoking a cigarette, and a viral talks about her drinking experiences and attempts to pull sickies from work.

The campaign drives consumers to, and aims to portray the brand as a risque drink.