The World: Sydney - Facebook top in poll of social networking site users

Facebook has overtaken its biggest rival, MySpace, as the most popular social networking site in Australia, according to a survey commissioned by B&T magazine.

An online poll found that 23 per cent of more than 35,000 people who took part favoured Facebook compared with the 11.5 per cent who preferred MySpace and the Google-owned YouTube. However, 40 per cent of those who took part in the poll said they did not visit any social networking site.

The figure contrasts with a poll in September last year when MySpace was favoured by 18.7 per cent of respondents. Facebook, with 11.9 per cent, was third.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content