The World: Sydney - Fidelity International hands Publicis regional briefs

Fidelity International has moved its regional advertising into Publicis Groupe, following reviews in Australia, Hong Kong, Japan, Korea, Taiwan and Singapore.

The financial services company previously worked with numerous local agencies, but has decided to consolidate its advertising to assist with the brand-building process.

The business will be run from Sydney and headed by the Publicis director, Tony Gardner, who believes that the network has sufficient coverage to handle the business in the different regions while still being able to offer the company pan-regional reach.