The World: Sydney - Football body seeks shop for 2018 World Cup bid

The Football Federation of Australia is on the hunt for an agency to handle brand strategy for Australia's 2018 World Cup bid.

The association has contacted a number of agencies, including Saatchi & Saatchi, Droga 5, Publicis Mojo and Lowe, with a view to holding a pitch later this month.

Lowe currently works on all of the creative activity for the A-League, the federation's national league, and for the Australian national side.

Along with handling brand strategy, the appointed agency will also be responsible for creative and public relations work to assist in the preparations for the bid, which is due to be submitted in 2010.