The World: Sydney - Foster's seeks new agency for VB after 40 years

Foster's the Australian brewing giant, is hunting for a new agency to handle creative work on its VB brand after dumping George Patterson Y&R, which had handled the business for 40 years.

Clemenger BBDO, which already handles the Carlton Draught and Pure Blonde brands for Foster's, will contest the business. However, Badjar Ogilvy, which looks after the company's Crown Lager, has not been shortlisted.

Foster's has recently been favouring Melbourne agencies, but Peter Sinclair, the company's general manager for beer, said it had searching countrywide.

"We have looked for the best who can do the job, regardless of postcode or size," he said.