The World: Sydney - Group M to open MCHI office in Australia

Group M is opening an arm of MCHI, its joint-venture media agency, in Australia.

MCHI, which was launched in the UK in January as a 50/50 venture between Group M and CHI & Partners, will open in Sydney to handle media for Virgin Money.

MCHI Australia launches with five members of staff and will be based at Group M's North Sydney headquarters. It has won the Virgin Money business alongside creative agency Happy Soldiers as the financial services brand prepares to launch new products.

Group M is expected to look at launching the MCHI brand in other markets where clients require it.