The World: Sydney - Iris appoints Hoskins as its new creative director

Iris has appointed Tom Hoskins, a creative at Whybin\TBWA Sydney, as the creative director of its Sydney office.

Hoskins will oversee Iris Sydney's creative operations across all of its key accounts, which include Sony Ericsson, Adidas and Shell.

Along with Hoskins, Iris has also appointed Emma Norris as a board director and Ian Cassidy as its new planning director.

Norris joins the agency from The Marketing Store, where she held the role of business unit director, while Cassidy was formerly a senior strategic planner at Publicis Mojo.

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