The World: Sydney - Jewellers censured for 'misleading' advertising

A major high-street jewellery chain has been ordered to run corrective advertising by an Australian federal court that found it guilty of misleading consumers.

Prouds jewellers will have to place ads in national and local newspapers, as well as A3-size notices in more than 160 of its stores for the next three months.

The company was taken to court by the Australian Competition and Consumer Commission over discount advertising in its 2006 Valentine's Day and Mother's Day catalogues alleged to contravene the Trade Practices Act.

Passing sentence, Mr Justice Moore said Prouds' advertising was more than a trifling incident of misleading and deceptive conduct that was doubtless intended to influence consumer behaviour.