The World: Sydney - JWT Australasia teams up with Hungry Man

JWT Australasia and the WPP-owned Plush Films have announced a regional partnership with the US production company Hungry Man.

The collaboration will mean JWT offices in Melbourne, Sydney and Auckland gain easier and cheaper access to the stable of Hungry Man directors, which includes Bryan Buckley, David Shane, Hank Pearlman, Jim Jenkins and Paul Gay.

Andy McKeon, JWT Australasia's regional creative director, said: "This is the first of many new initiatives and collaborations we are doing to shake stuff up and attract worldwide bodies to JWT in the region. A good idea is not enough. It's a halfway point, and execution and craft are crucial."