The World: Sydney - JWT creative chief to launch Australian Bulldozer

Andy McKeon, JWT Australasia's executive creative director, has stepped down to launch the Australian arm of Bulldozer, an agency he founded in New York two years ago.

He said: "It's been dormant while I've been working hard to get JWT in good shape. But now it's time to crank it up and try the Bulldozer business model in Australia."

Bulldozer aims to provide clients and agencies with solutions ranging from package design, point of sale, branding and events to photography, online, TV production and mainstream advertising.

The agency will also work in partnership with The Open Intelligence Agency, which brings together strategic planning talent from around the world, with operations in London, New York, Amsterdam and Sydney.