The World: Sydney - Mitchell & Partners and BMF win Expedia tasks

Expedia, the online travel company, has appointed BMF and Mitchell & Partners to handle its creative and media accounts in Australia and New Zealand.

The agencies secured the accounts following a series of pitches against undisclosed agencies, and will be the first retained agencies used by Expedia in Australia and New Zealand.

The appointment was made by Louise Crompton, the marketing manager for Expedia.com.au and Expedia.co.nz.

BMF and Mitchell & Partners will now launch a major six-week campaign for Expedia promoting the fact that the company is dropping its flight booking fees.

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