The World: Sydney - Naked stands by its 'misleading' viral for Witchery

Naked has defended a viral campaign for the fashion brand Witchery that featured an actress pretending to look for love in order to promote a new menswear range.

The viral, which was hosted on YouTube, featured Heidi Clarke on a romantic quest searching for the man who had left behind a jacket in a cafe.

But a follow-up video, in which Clarke admitted that she was an actress, led to accusations that Witchery was deceiving consumers.

Adam Ferrier, the planning partner at Naked, said: "We are very pleased with the start to the campaign, as it has got people talking. Everyone seems to be outraged, but they are not upset about it personally. It's a playful campaign that creates a sense of intrigue."