The figures show that online has experienced a 30 per cent year-on-year growth for the quarter ending 30 September, with more than $100 million more spent by advertisers.
Of the three categories in online advertising, search and directories accounted for $212 million of the total adspend for the quarter, with general display totalling $125.5 million and classified accumulating $113.75 million.
However, despite the positive figures, the IAB has predicted a drop in revenue during the fourth quarter as the full impact of the global economic situation materialises.
