The World: Sydney - Publicis Mojo scoops global creative for Diet Coke

Coca-Cola has appointed the Sydney-based Publicis Mojo to handle global creative duties on Diet Coke.

The agency will handle the global creative that will then be adapted across the world by local agencies that already handle Diet Coke. These include Wieden & Kennedy in the US and VCCP in the UK.

The pitch process, handled by Coca-Cola's Atlanta headquarters, began last year and challenged the roster agencies to develop a strategy to rejuvenate the brand. Its advertising was previously handled on a country-by-country basis.