The World: Sydney - Publicis Mojo secures creative for Axa New Zealand

Axa New Zealand has awarded Publicis Mojo its creative account following a pitch against Unlimited and the incumbent, GSL Networks.

The agency will oversee all major TV work for the insurance brand.

Dean Divehall, the managing partner of Publicis Mojo, said: "Publicis Mojo has strong experience in building local and global brands, and we are all about breaking category norms. We understand that Axa wanted to do the same, and we believe the brand fits perfectly with the direction of Mojo."

Despite missing out in the main pitch, Unlimited will still be undertaking some brand work for Axa.